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Why Article Marketing Should Be In Your Marketing Strategy

It doesn`t matter what your business is, whether it is online or off, you need to start thinking about article marketing. It`s a valuable method of getting free publicity for your business and it works for literally any business at all, from coffee shops to online bookstores.

Article marketing is basically just writing an article on a topic related to your business. For example, if you sell tires, you might write an article on the importance of maintaining your tire air pressure. If you are a midwife, you could write articles on natural home births and how husbands can be a part of the birth experience. Literally anything can be used with article marketing.

Once you have your article, you can then submit it to various article directories. The reason this will help your business is because each article has your bio attached to it, with your business URL included. Someone reads your article and clicks on the link and you have one more visitor. Of course, just one or two visitors isn`t a huge benefit, but the more articles you write, the more people will learn about you.
There are actually several benefits to article marketing.

Linkbuilding. Anyone who knows anything about SEO (search engine optimization) will instantly see that article marketing is an excellent method of getting some high quality links back to your business website. Several article directories are ranked very high on Google, making them wonderful places to get a link from.

Traffic. The more people pass through your website, the more likely you are to make a sale. While the traffic from one article on one article directory site might not be anything to bother with, traffic from 100 articles on 100 sites certainly could be! Keep in mind that the entire point of article directories is to provide content for blogs and websites that will pick up quality articles and use them with your bio attached . . . meaning even wider exposure.

Expert status. You need to build up a reputation online before people can trust you enough to buy in many cases. How do you do that? By becoming an expert on your chosen topic. One good way to do that is to have your name everywhere, attached to quality content and article marketing allows you to do just that.

Article marketing is not difficult to do. You can literally get started for free, if you have the writing skills. Otherwise, you might want to consider hiring a freelance writer to do this for you.


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